{"id":6,"date":"2026-03-17T10:40:31","date_gmt":"2026-03-17T10:40:31","guid":{"rendered":"https:\/\/mse-173.tasdeerjo.fyi\/about\/"},"modified":"2026-04-03T20:32:01","modified_gmt":"2026-04-03T20:32:01","slug":"about","status":"publish","type":"page","link":"https:\/\/new.alfa.jo\/ar\/about\/","title":{"rendered":"\u0639\u0646 \u0623\u0644\u0641\u0627"},"content":{"rendered":"<div class=\"wp-block-cover alignfull alfa-page-hero\" style=\"min-height:72vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"672\" src=\"https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero.jpg 1040w, https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-300x194.jpg 300w, https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-1024x662.jpg 1024w, https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-768x496.jpg 768w, https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-18x12.jpg 18w, https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-600x388.jpg 600w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"alfa-eyebrow alfa-reveal\">About Alfa<\/p>\n\n\n\n<h1 class=\"wp-block-heading alfa-display alfa-reveal alfa-delay-2 has-hero-font-size\">Built on chemistry, grown through disciplined manufacturing since 1987<\/h1>\n\n\n\n<p class=\"alfa-page-hero__lead alfa-reveal alfa-delay-3\">Alfa began in specialty industrial chemistry and grew into a \u0627\u0644\u0623\u0631\u062f\u0646ian manufacturer with branded ranges across home care, personal care, sanitizers, and specialty solutions. \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 remains one part of a broader product business.<\/p>\n\n\n\n<div class=\"wp-block-group alfa-page-badges alfa-reveal alfa-delay-4 is-layout-flex wp-block-group-is-layout-flex\">\n\n<p class=\"alfa-page-badge\">Established 1987<\/p>\n\n\n<p class=\"alfa-page-badge\">First drilling foam manufacturer in the Middle East<\/p>\n\n\n<p class=\"alfa-page-badge\">Science-led manufacturing culture<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull alfa-section is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns alignwide alfa-split-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<figure class=\"wp-block-image size-full alfa-split-media alfa-reveal\"><img decoding=\"async\" src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/pages\/about-story.jpg\" alt=\"Alfa company presence and commercial growth\" \/><\/figure>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-group alfa-split-stack is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"alfa-eyebrow\">Our Story<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-xx-large-font-size\">From industrial chemistry to branded consumer and professional products<\/h2>\n\n\n\n<p>Alfa&#8217;s official company story begins with pioneering drilling foam manufacturing in the Middle East. From that base, the business expanded into household detergents, personal care products, sanitizers, and a broader branded portfolio for consumer and professional use.<\/p>\n\n\n\n<p>Research and development, dependable supplier relationships, and strong quality systems continue to support Alfa&#8217;s reputation as a manufacturer with real technical depth.<\/p>\n\n\n\n<ul class=\"alfa-checklist wp-block-list\">\n<li>Industrial heritage anchored in real production experience.<\/li>\n<li>Expansion from niche chemical solutions into wider product families.<\/li>\n<li>Product ranges built for both shelf presence and commercial distribution.<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull alfa-section is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide alfa-section-intro is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"alfa-eyebrow\">Vision, Mission, Values<\/p>\n\n\n<h2 class=\"wp-block-heading has-xx-large-font-size\">A manufacturing identity shaped by precision, quality, and commercial reliability<\/h2>\n\n\n<p>Alfa&#8217;s story is built around technical growth, quality systems, and product expansion across multiple categories and markets.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide alfa-page-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group alfa-page-card alfa-reveal is-layout-constrained wp-block-group-is-layout-constrained\"><p class=\"alfa-page-card__index\">01<\/p><h3 class=\"wp-block-heading\">Vision<\/h3><p>Position Alfa as a trusted \u0627\u0644\u0623\u0631\u062f\u0646ian product brand and manufacturer known for quality, consistency, and credibility across regional and export markets.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group alfa-page-card alfa-reveal alfa-delay-2 is-layout-constrained wp-block-group-is-layout-constrained\"><p class=\"alfa-page-card__index\">02<\/p><h3 class=\"wp-block-heading\">Mission<\/h3><p>Deliver reliable products, laboratory-backed quality, and scalable manufacturing solutions for distributors, retailers, institutions, and brand owners.<\/p><\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide alfa-page-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group alfa-page-card alfa-reveal is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"wp-block-heading\">Scientific Thinking<\/h3><p>R&amp;D, testing, and formulation discipline shape how Alfa develops and presents its product portfolio.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group alfa-page-card alfa-reveal alfa-delay-2 is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"wp-block-heading\">Quality Accountability<\/h3><p>Laboratory rigor, certifications, and production control reinforce consistency across the business.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group alfa-page-card alfa-reveal alfa-delay-3 is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"wp-block-heading\">\u0627\u0644\u0639\u0644\u0627\u0645\u0629 &amp; Market Reach<\/h3><p>Alfa&#8217;s product business supports distributors, retailers, and institutional buyers across multiple categories and regional markets.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group alfa-page-card alfa-reveal alfa-delay-4 is-layout-constrained wp-block-group-is-layout-constrained\"><h3 class=\"wp-block-heading\">Consistent Execution<\/h3><p>Strong manufacturing brands are built through reliable output, packaging discipline, and market-ready operations over time.<\/p><\/div><\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull alfa-section is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns alignwide alfa-page-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n\n<div class=\"wp-block-group alfa-page-card alfa-page-card--dark alfa-reveal is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"alfa-eyebrow\">Word From Management<\/p>\n\n\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Scientific leadership remains central to how Alfa builds trust<\/h2>\n\n\n<p>Alfa&#8217;s official profile highlights founder Dr. Bassam Bitar, a chemist whose academic and industrial background helped shape the company&#8217;s technical direction from the beginning. That legacy still matters because Alfa presents itself as a manufacturing operation guided by chemistry, not only by sales positioning.<\/p>\n\n\n<p>For buyers, distributors, and private label partners, this means Alfa&#8217;s product story is grounded in formulation, testing, and production discipline before it moves into packaging and quotation.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n\n<div class=\"wp-block-group alfa-note-box alfa-reveal alfa-delay-2 is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"alfa-eyebrow\">Leadership Notes<\/p>\n\n\n<ul class=\"alfa-checklist wp-block-list\">\n<li>University of \u0627\u0644\u0623\u0631\u062f\u0646 graduate in chemistry.<\/li>\n<li>Advanced study in organic and industrial chemistry in Germany.<\/li>\n<li>Leadership narrative built around technical depth and industrial credibility.<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull alfa-section is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns alignwide alfa-split-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:52%\">\n\n<div class=\"wp-block-group alfa-split-stack is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"alfa-eyebrow\">Regional Presence &amp; Partners<\/p>\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Commercial presence across multiple regional markets strengthens Alfa&#8217;s partner profile<\/h2>\n<p>While public partner logos are not fully presented on the official site, Alfa does show market activity and product presence across \u0627\u0644\u0623\u0631\u062f\u0646, \u0627\u0644\u0639\u0631\u0627\u0642, \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629, \u0627\u0644\u0643\u0648\u064a\u062a, \u0644\u064a\u0628\u064a\u0627, \u0642\u0637\u0631, and \u0639\u0645\u0627\u0646. That network gives the company a stronger B2B identity than a local-only manufacturer.<\/p>\n\n<div class=\"wp-block-group alfa-inline-links is-layout-flex wp-block-group-is-layout-flex\">\n<span class=\"alfa-inline-link\">\u0627\u0644\u0623\u0631\u062f\u0646<\/span>\n<span class=\"alfa-inline-link\">\u0627\u0644\u0639\u0631\u0627\u0642<\/span>\n<span class=\"alfa-inline-link\">\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/span>\n<span class=\"alfa-inline-link\">\u0627\u0644\u0643\u0648\u064a\u062a<\/span>\n<span class=\"alfa-inline-link\">\u0644\u064a\u0628\u064a\u0627<\/span>\n<span class=\"alfa-inline-link\">\u0642\u0637\u0631<\/span>\n<span class=\"alfa-inline-link\">\u0639\u0645\u0627\u0646<\/span>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n\n<div class=\"wp-block-group alfa-page-card alfa-reveal alfa-delay-2 is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"alfa-eyebrow\">Profile \u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/p>\n<p>Use Alfa&#8217;s official catalog for a broader overview of product families, market presence, and company positioning, then continue into capabilities or quotation discussions.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/alfa.jo\/alfacat.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c<\/a><\/div>\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.alfa.jo\/ar\/capabilities\/\">\u0627\u0633\u062a\u0643\u0634\u0641 Capabilities<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull alfa-section is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-group alignwide alfa-section-intro is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"alfa-eyebrow\">Certifications &amp; Trust<\/p>\n\n\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Accreditation and quality proof are central to the Alfa story<\/h2>\n\n\n<p>Laboratory accreditation, GMP certificates, and \u0627\u0644\u0623\u0631\u062f\u0646 Quality Mark help show Alfa as a manufacturer with visible systems and accountable standards.<\/p>\n\n<\/div>\n\n\n<div class=\"alfa-certificate-grid alfa-certificate-grid--columns-4\"><article class=\"alfa-certificate-card alfa-reveal\"><a class=\"alfa-certificate-card__link alfa-lightbox-trigger\" href=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/jordan-quality-mark.jpg\" data-lightbox-type=\"image\" data-lightbox-src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/jordan-quality-mark.jpg\" data-lightbox-title=\"\u0634\u0647\u0627\u062f\u0629 \u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0623\u0631\u062f\u0646\u064a\u0629\"><figure class=\"alfa-certificate-card__media\"><img class=\"alfa-certificate-card__image\" src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/jordan-quality-mark.jpg\" alt=\"\u0634\u0647\u0627\u062f\u0629 \u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0623\u0631\u062f\u0646\u064a\u0629\" loading=\"lazy\" decoding=\"async\" \/><\/figure><div class=\"alfa-certificate-card__content\"><p class=\"alfa-certificate-card__eyebrow\">\u0634\u0647\u0627\u062f\u0629 \u0645\u0639\u062a\u0645\u062f\u0629<\/p><h3 class=\"alfa-certificate-card__title\">\u0634\u0647\u0627\u062f\u0629 \u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0623\u0631\u062f\u0646\u064a\u0629<\/h3><p class=\"alfa-certificate-card__excerpt\">\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0631\u062f\u0646\u064a\u0629.<\/p><p class=\"alfa-certificate-card__action\"><span>Open preview<\/span><\/p><\/div><\/a><\/article><article class=\"alfa-certificate-card alfa-reveal alfa-delay-2\"><a class=\"alfa-certificate-card__link alfa-lightbox-trigger\" href=\"https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/04\/94de92e4-290d-4372-a28f-35d793555c75-1.pdf\" data-lightbox-type=\"document\" data-lightbox-src=\"https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/04\/94de92e4-290d-4372-a28f-35d793555c75-1.pdf\" data-lightbox-title=\"\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u062c\u064a\u062f \u0644\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0637\u0628\u064a\u0629\"><figure class=\"alfa-certificate-card__media\"><img class=\"alfa-certificate-card__image\" src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/gmp-medical-device.jpg\" alt=\"\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u062c\u064a\u062f \u0644\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0637\u0628\u064a\u0629\" loading=\"lazy\" decoding=\"async\" \/><\/figure><div class=\"alfa-certificate-card__content\"><p class=\"alfa-certificate-card__eyebrow\">\u0634\u0647\u0627\u062f\u0629 \u0645\u0639\u062a\u0645\u062f\u0629<\/p><h3 class=\"alfa-certificate-card__title\">\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u062c\u064a\u062f \u0644\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0637\u0628\u064a\u0629<\/h3><p class=\"alfa-certificate-card__excerpt\">\u064a\u0641\u062a\u062d \u0645\u0644\u0641 \u0627\u0644\u0634\u0647\u0627\u062f\u0629 \u0627\u0644\u0631\u0633\u0645\u064a \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0641\u062d\u0629.<\/p><p class=\"alfa-certificate-card__action\"><span>Open certificate file<\/span><\/p><\/div><\/a><\/article><article class=\"alfa-certificate-card alfa-reveal alfa-delay-3\"><a class=\"alfa-certificate-card__link alfa-lightbox-trigger\" href=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/gmp-cosmetics.jpg\" data-lightbox-type=\"image\" data-lightbox-src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/gmp-cosmetics.jpg\" data-lightbox-title=\"\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u062c\u064a\u062f \u0644\u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644\"><figure class=\"alfa-certificate-card__media\"><img class=\"alfa-certificate-card__image\" src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/gmp-cosmetics.jpg\" alt=\"\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u062c\u064a\u062f \u0644\u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644\" loading=\"lazy\" decoding=\"async\" \/><\/figure><div class=\"alfa-certificate-card__content\"><p class=\"alfa-certificate-card__eyebrow\">\u0634\u0647\u0627\u062f\u0629 \u0645\u0639\u062a\u0645\u062f\u0629<\/p><h3 class=\"alfa-certificate-card__title\">\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0627\u0644\u062c\u064a\u062f \u0644\u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644<\/h3><p class=\"alfa-certificate-card__excerpt\">\u062a\u0641\u062a\u062d \u0645\u0639\u0627\u064a\u0646\u0629 \u0627\u0644\u0634\u0647\u0627\u062f\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0641\u062d\u0629. \u064a\u0645\u0643\u0646 \u0625\u0636\u0627\u0641\u0629 \u0645\u0644\u0641 PDF \u0644\u0627\u062d\u0642\u064b\u0627 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/p><p class=\"alfa-certificate-card__action\"><span>Open preview<\/span><\/p><\/div><\/a><\/article><article class=\"alfa-certificate-card alfa-reveal alfa-delay-4\"><a class=\"alfa-certificate-card__link alfa-lightbox-trigger\" href=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/cert-5.jpg\" data-lightbox-type=\"image\" data-lightbox-src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/cert-5.jpg\" data-lightbox-title=\"\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0645\u0647\u0646\u064a\"><figure class=\"alfa-certificate-card__media\"><img class=\"alfa-certificate-card__image\" src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/cert-5.jpg\" alt=\"\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0645\u0647\u0646\u064a\" loading=\"lazy\" decoding=\"async\" \/><\/figure><div class=\"alfa-certificate-card__content\"><p class=\"alfa-certificate-card__eyebrow\">\u0634\u0647\u0627\u062f\u0629 \u0645\u0639\u062a\u0645\u062f\u0629<\/p><h3 class=\"alfa-certificate-card__title\">\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0645\u0647\u0646\u064a<\/h3><p class=\"alfa-certificate-card__excerpt\">\u0631\u062e\u0635\u0629 \u062a\u062f\u0631\u064a\u0628 \u0648\u062a\u0639\u0644\u064a\u0645 \u0644\u0645\u0647\u0646 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0643\u064a\u0645\u064a\u0627\u0626\u064a\u0629.<\/p><p class=\"alfa-certificate-card__action\"><span>Open preview<\/span><\/p><\/div><\/a><\/article><article class=\"alfa-certificate-card alfa-reveal alfa-delay-4\"><a class=\"alfa-certificate-card__link alfa-lightbox-trigger\" href=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/iso-17025.jpg\" data-lightbox-type=\"image\" data-lightbox-src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/iso-17025.jpg\" data-lightbox-title=\"\u0645\u062e\u062a\u0628\u0631\u0627\u062a \u0645\u0639\u062a\u0645\u062f\u0629 \u0648\u0641\u0642 ISO 17025\"><figure class=\"alfa-certificate-card__media\"><img class=\"alfa-certificate-card__image\" src=\"https:\/\/new.alfa.jo\/wp-content\/themes\/alfa-chemicals-theme\/assets\/images\/certificates\/iso-17025.jpg\" alt=\"\u0645\u062e\u062a\u0628\u0631\u0627\u062a \u0645\u0639\u062a\u0645\u062f\u0629 \u0648\u0641\u0642 ISO 17025\" loading=\"lazy\" decoding=\"async\" \/><\/figure><div class=\"alfa-certificate-card__content\"><p class=\"alfa-certificate-card__eyebrow\">\u0634\u0647\u0627\u062f\u0629 \u0645\u0639\u062a\u0645\u062f\u0629<\/p><h3 class=\"alfa-certificate-card__title\">\u0645\u062e\u062a\u0628\u0631\u0627\u062a \u0645\u0639\u062a\u0645\u062f\u0629 \u0648\u0641\u0642 ISO 17025<\/h3><p class=\"alfa-certificate-card__excerpt\">\u062a\u0641\u062a\u062d \u0645\u0639\u0627\u064a\u0646\u0629 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0641\u062d\u0629. \u064a\u0645\u0643\u0646 \u0625\u0636\u0627\u0641\u0629 \u0645\u0644\u0641 PDF \u0644\u0627\u062d\u0642\u064b\u0627 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/p><p class=\"alfa-certificate-card__action\"><span>Open preview<\/span><\/p><\/div><\/a><\/article><\/div>\n\n\n\n<div class=\"wp-block-group alignwide alfa-cta-band alfa-reveal is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"alfa-eyebrow\">\u0627\u0633\u062a\u0643\u0634\u0641 More<\/p>\n\n\n<h2 class=\"wp-block-heading has-xx-large-font-size\">\u0627\u0633\u062a\u0643\u0634\u0641 the factory platform behind Alfa&#8217;s quality systems and production confidence<\/h2>\n\n\n<p>Discover the capabilities, certifications, and factory platform that support Alfa&#8217;s manufacturing reputation.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.alfa.jo\/ar\/capabilities\/\">\u0627\u0633\u062a\u0643\u0634\u0641 Capabilities<\/a><\/div>\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.alfa.jo\/ar\/private-label\/\">\u0627\u0637\u0644\u0628 \u0639\u0631\u0636 \u0633\u0639\u0631<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Our Story From industrial chemistry to branded consumer and professional products Alfa&#8217;s official company story begins with pioneering drilling foam manufacturing in the Middle East. From that base, the business expanded into household detergents, personal care products, sanitizers, and a broader branded portfolio for consumer and professional use. Research and development, dependable supplier relationships, and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":111,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-6","page","type-page","status-publish","has-post-thumbnail","hentry"],"spectra_custom_meta":{"_thumbnail_id":["111"],"_uag_css_file_name":["uag-css-6.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:260:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media(max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media(max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:17:{i:0;s:17:\"core\/post-content\";i:1;s:10:\"core\/cover\";i:2;s:10:\"core\/group\";i:3;s:14:\"core\/paragraph\";i:4;s:12:\"core\/heading\";i:6;s:12:\"core\/columns\";i:7;s:11:\"core\/column\";i:8;s:10:\"core\/image\";i:9;s:9:\"core\/list\";i:10;s:12:\"core\/buttons\";i:11;s:11:\"core\/button\";i:12;s:14:\"core\/shortcode\";i:13;s:11:\"core\/search\";i:14;s:17:\"core\/latest-posts\";i:15;s:20:\"core\/latest-comments\";i:16;s:13:\"core\/archives\";i:17;s:15:\"core\/categories\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1777387675\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero.jpg",1040,672,false],"thumbnail":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-150x150.jpg",150,150,true],"medium":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-300x194.jpg",300,194,true],"medium_large":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-768x496.jpg",768,496,true],"large":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-1024x662.jpg",1024,662,true],"1536x1536":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero.jpg",1040,672,false],"2048x2048":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero.jpg",1040,672,false],"trp-custom-language-flag":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-18x12.jpg",18,12,true],"woocommerce_thumbnail":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-600x388.jpg",600,388,true],"woocommerce_gallery_thumbnail":["https:\/\/new.alfa.jo\/wp-content\/uploads\/2026\/03\/about-hero-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"user","author_link":"https:\/\/new.alfa.jo\/ar\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Our Story From industrial chemistry to branded consumer and professional products Alfa&#8217;s official company story begins with pioneering drilling foam manufacturing in the Middle East. From that base, the business expanded into household detergents, personal care products, sanitizers, and a broader branded portfolio for consumer and professional use. Research and development, dependable supplier relationships, and&hellip;","_links":{"self":[{"href":"https:\/\/new.alfa.jo\/ar\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.alfa.jo\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/new.alfa.jo\/ar\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/new.alfa.jo\/ar\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":3,"href":"https:\/\/new.alfa.jo\/ar\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":226,"href":"https:\/\/new.alfa.jo\/ar\/wp-json\/wp\/v2\/pages\/6\/revisions\/226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.alfa.jo\/ar\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/new.alfa.jo\/ar\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}